Orange Elite - Michael Saylor Strategy Jacket -
Visual & Video production
I had the privilege of producing promotional video content in my Basel studio for the Orange Elite jackets for Michael Saylor/Strategy, designed by 21 Million Fashion.
Having successfully delivered numerous projects together, Abu Akkuc approached me once again for this important shoot. We collaborated to develop a strong visual concept for the presentation of the jackets at Bitcoin MENA 2025.
Excellence only.
Relationship between Bitcoin & Strategy
The Strategy logo is embroidered onto the jacket in its original form. Overall, the jacket features numerous subtle details that illustrate the relationship between Bitcoin and Strategy. I made sure to capture all of these fine elements visually, highlighting the craftsmanship and the story behind the design.
Signal color of freedom
The jacket is designed in a striking cadmium orange with refined black details. In my view, this color combination is one of the most powerful ways to express the Bitcoin brand in an authentic and compelling tone.
I use the same palette in my own artworks - black, white, and shades of gray, accented with a touch of cadmium orange, the signal color of freedom.
Captivating visual experience
The vision behind the Orange Elite jackets is to be perceived, as a wearer, as a representative of Bitcoin. We are all Satoshi and each of us can choose to wear the armor.
A cadmium-orange armor that radiates conviction, sovereignty, and the quiet glow of invincibility.
An overview of the movie production
